Privacy Policy

Last updated: 4 February 2026

This Privacy Policy explains how Aleph (“Aleph”, “we”, “our” or “us”) collects, uses, discloses, and protects your personal information when you visit our website, browse our collections, or purchase our jewellery through our online store https://www.aleph-bet.com.au (the "site").

We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

By using our Site, you agree to the practices described in this Policy.

Who We Are

Aleph offers a collection of sculptural Hebrew letter pendants and meaningful jewellery pieces. Each design pairs a modern Hebrew letter with its ancient pictograph, representing enduring symbolism, faith, and craftsmanship.

Our Site allows customers to explore collections, select individual pendants, place orders, and receive updates about new releases.

Contact email: sales@aleph-bet.com.au

What Personal Information We Collect

We collect personal information in several ways.

1. Information you provide to us

When you place an order, sign up for updates, or contact us, you may provide:

  • Your full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Order details (products purchased, quantities, notes)

  • Messages or enquiries you send us

If you subscribe to our newsletter, we collect your email address so we can send you updates about jewellery releases, collections, and special announcements.

2. Information collected automatically

When you visit our Site, we automatically collect certain information to ensure the Site functions correctly and to improve your experience. This may include:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages viewed and time spent on the Site

  • Products viewed or added to cart

  • Date and time of visits

  • Referring website or search source

This information generally does not directly identify you but may be associated with other information you provide.

3. Information from third parties

We may receive limited information from trusted third parties who help us operate our jewellery store, such as:

  • Payment confirmation from payment processors

  • Delivery and tracking updates from shipping providers

  • Website performance and usage insights from analytics tools

  • Fraud prevention signals from security services

Cookies And Similar Technologies

Our Site uses cookies and similar technologies to ensure smooth operation and understand how visitors use it.

Cookies may be used to:

  • Keep items in your shopping cart

  • Maintain secure sessions

  • Remember your preferences

  • Analyse site usage

  • Measure the effectiveness of marketing (where applicable)

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect how the Site functions, particularly during checkout.

How we use your personal information

We use your personal information only where it is reasonably necessary for operating Aleph and providing our jewellery products and services in a safe, reliable and personalised way.

To process and deliver orders

When you purchase a pendant or other jewellery piece from Aleph, we use your information to complete the transaction and ensure your order is handled with care from checkout through to delivery. This includes coordinating payment, preparing your selected Hebrew letter jewellery, and arranging shipment to your nominated address.

We use your information to:

  • Process secure payments through our payment providers

  • Confirm and manage your order

  • Arrange shipping and delivery

  • Send order confirmations, receipts, and tracking updates

  • Assist with customer support enquiries related to your purchase

This ensures your order reaches you smoothly and that we can help if any issues arise.

To communicate with you

We use your contact details to respond to enquiries about our collections, products or existing orders. If you contact us about a particular Hebrew letter pendant, order status, or general product information, we use your information to provide accurate and helpful support.

If you have chosen to receive updates from us, we may also send occasional emails about new jewellery releases, collection updates and special announcements. You can unsubscribe from marketing emails at any time using the link provided in those messages.

To improve our website and customer experience

We review general browsing activity on our Site to understand how visitors interact with our jewellery collections and online store. This helps us improve:

  • Site layout and navigation

  • Product pages and descriptions

  • The checkout process

  • Overall usability and performance

These insights allow us to make your shopping experience smoother and more enjoyable.

For security and fraud prevention

We may use personal and transaction information to monitor for suspicious activity, prevent fraudulent orders and protect both our customers and our business. This helps maintain a safe and trustworthy environment for purchasing jewellery online.

To meet legal and business obligations

We may retain and use certain personal information where required for tax, accounting, dispute resolution or other legal and regulatory obligations related to operating our jewellery business in Australia.

Payments

Payments on our Site are processed securely through third-party payment providers. We receive confirmation of successful transactions, but generally do not store full payment card details on our own systems.

Shipping And Delivery

To deliver your order, we share necessary details such as your name, address and (where required) phone number with delivery providers. This information is used only to fulfil your purchase.

Marketing Communications

If you sign up for updates, we may send emails about:

  • New jewellery collections

  • Product releases

  • Special offers

You can opt out at any time by clicking “unsubscribe” in our emails or by contacting us directly.

We may still send essential service emails such as order confirmations and delivery updates.

Who we share your information with

We share your personal information with trusted third parties who help us operate our jewellery store and provide our services to you, as described above.

For example:

  • Shopify – We use Shopify to power our online store. Shopify processes customer information on our behalf so we can manage products, orders, and checkout securely. You can read more about how Shopify handles personal information here:
    https://www.shopify.com/legal/privacy

  • Google Analytics – We use Google Analytics to understand how visitors use our Site, such as which pages are visited and how customers navigate our jewellery collections. This helps us improve the performance and user experience of our website. You can read more about how Google uses information here:
    https://www.google.com/intl/en/policies/privacy/
    You can also opt out of Google Analytics tracking by using this browser add-on:
    https://tools.google.com/dlpage/gaoptout

These service providers are only given access to the personal information necessary to perform their functions and are required to protect it.

We may also share personal information where required by law, to protect our rights, or in connection with a business transfer such as a merger or sale.

We do not sell your personal information.

Overseas Disclosure

Some of our service providers may be located outside Australia. As a result, personal information may be stored or processed overseas. We take reasonable steps to ensure these providers handle personal information in line with Australian privacy standards.

How Long We Keep Your Information?

We retain personal information only for as long as reasonably necessary to:

  • Fulfil orders

  • Provide customer support

  • Maintain business and tax records

  • Prevent fraud and resolve disputes

  • Comply with legal obligations

When information is no longer required, we securely delete or de-identify it.

Your Rights

Under Australian privacy law, you have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or outdated information

  • Make a complaint about how your information has been handled

To exercise these rights, please contact us using the details below.

Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. However, no online system can be guaranteed to be completely secure.

Children’s Privacy

Our Site and jewellery products are designed for a general audience and are not intended for children under 16 years of age. We do not knowingly collect, use or disclose personal information from children. If you are under 16, please do not provide any personal information on our Site, including your name, address, phone number or email address.

We understand the importance of protecting children’s privacy and encourage parents and guardians to be involved in their children’s online activities. If a parent or guardian believes that a child has provided us with personal information without their consent, we ask that they contact us as soon as possible using the details below. Upon being notified, we will take reasonable steps to investigate and, where appropriate, delete the child’s personal information from our records.

Because our Site includes features such as online ordering and newsletter sign-ups, we do not intentionally design any part of our Site to attract children or encourage them to submit personal information. Any personal information we collect is for legitimate business purposes related to customer enquiries, purchases, and communication with adult customers.

Third-Party Links

Our Site may contain links to third-party websites, platforms or services, including social media pages such as Instagram, Facebook, Pinterest or YouTube. These links are provided for your convenience and to allow you to explore additional content related to our jewellery collections and brand.

However, we are not responsible for the privacy practices, security or content of those third-party websites. When you leave our Site and visit another website, you are subject to that website’s own privacy policy and terms of use. We encourage you to review those policies carefully before providing any personal information.

The inclusion of a link on our Site does not imply endorsement of that third party or its privacy practices. Your interactions with any external websites are at your own discretion and risk.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements or the way we handle personal information. When we make updates, the revised version will be published on this page with an updated “Last updated” date.

We encourage you to review this Privacy Policy periodically so you remain informed about how we protect your personal information. Your continued use of our Site after any changes are published indicates your acceptance of the updated Policy.

Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the personal information we hold about you, please don’t hesitate to contact us.

Aleph: sales@aleph-bet.com.au